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Responsible Wool Standard

We’ve been making wool rugs since 1994. Wool is the perfect rug fiber in so many ways – not only is it soft, warm, and durable, it’s also naturally stain-repellent and fire-resistant. Even better, it’s a natural, renewable fiber.

But it’s important to us to be sure that our wool is not only renewable, but responsible. Certain conventional wool farming practices can be painful or harmful to the sheep, or deplete the land they graze on.

But it’s important to us to be sure that our wool is not only renewable, but responsible. Certain conventional wool farming practices can be painful or harmful to the sheep, or deplete the land they graze on.

We’ve always asked our factories to source the yarns for our rugs as ethically as possible, but in today’s fast-paced global supply chain, it can be hard to verify the accuracy of product claims.

That’s why we chose to get certified to the Responsible Wool Standard (RWS). This standard was established by the global non-profit organization Textile Exchange to verify ethical treatment of animals and sustainable farming practices. Products certified to the Responsible Wool Standard are tracked from farm to final product, to ensure the chain of custody is maintained.

We’ve always asked our factories to source the yarns for our rugs as ethically as possible, but in today’s fast-paced global supply chain, it can be hard to verify the accuracy of product claims.

That’s why we chose to get certified to the Responsible Wool Standard (RWS). This standard was established by the global non-profit organization Textile Exchange to verify ethical treatment of animals and sustainable farming practices. Products certified to the Responsible Wool Standard are tracked from farm to final product, to ensure the chain of custody is maintained.

Company C is certified by certified by Ecocert Greenlife, license number TE-00280513

On an RWS-certified farm, the Five Freedoms of sheep are protected: freedom from hunger and thirst, from discomfort, from pain, injury or disease, to express normal behavior, and freedom from fear and distress. Additionally, land management requirements protect soil health, biodiversity, and native species, while the safety and welfare of farm workers are also verified.

Company C is certified by Ecocert Greenlife, license number TE-00280513

On an RWS-certified farm, the Five Freedoms of sheep are protected: freedom from hunger and thirst, from discomfort, from pain, injury or disease, to express normal behavior, and freedom from fear and distress. Additionally, land management requirements protect soil health, biodiversity, and native species, while the safety and welfare of farm workers are also verified.

For wool to be certified responsible right up to your living room floor, every stage of the supply chain is also audited. Everyone is certified - from the yarn spinners and dying houses, to the artisans who make the rugs, to Company C’s offices and distribution center.

For wool to be certified responsible right up to your living room floor, every stage of the supply chain is also audited. Everyone is certified - from the yarn spinners and dying houses, to the artisans who make the rugs, to Company C’s offices and distribution center.

By becoming certified and developing designs made with 100% RWS-certified wool, Company C is demonstrating demand for better animal welfare practices and responsible land management in the wool supply chain.

By becoming certified and developing designs made with 100% RWS-certified wool, Company C is demonstrating demand for better animal welfare practices and responsible land management in the wool supply chain.

Your purchase of a Company C rug made from certified responsibly sourced wool is a meaningful way to contribute to a more eco-friendly and socially responsible world.